UX Research Projects

From hypotheses to product strategy: Combining UX research, journey and jobs-to-be-done mapping, prototyping and concept validation to redefine how microentrepreneurs access and manage essential business services. Year: 2024 Role: UX Researcher Discipline: UX Research / UX Design / Service Design Industry: SaaS Startup Background This project was developed for a Brazilian Software-as-a-Service (SaaS) platform that supports microentrepreneurs by helping them formalize their bu

A usability evaluation of Beneva’s Home and Car quote flows to uncover barriers and improve the digital insurance experience. Year: 2025 Role: Master of User Experience student Discipline: UX Evaluation Industry : Insurance Background This UX evaluation project was completed as part of my Master’s in User Experience at HEC Montréal, within the UX Evaluation course. The goal was to assess the usability and overall user experience of Beneva’s online Home and Car insurance quo

A comparative analysis of two website versions to improve the online shopping experience Year: 2025 Role: Master of User Experience student Discipline: UX Evaluation Industry : Retail Background This project was conducted as part of my Master’s in User Experience at HEC Montréal, within the UX Evaluation course. The objective was to assess and compare two different versions of House of Chords , an e-commerce platform that sells musical instruments and accessories. The evalu